Though Pavlovian reward and punishment is not a humanistic model for treatment of humans, people do like being rewarded for accomplishments and generally exhibit a favorable response. The concern is that we do not wish to treat people in an undignified manner. Still, we are animals, and we do respond to favorable and unfavorable stimuli. Stripped of its characterizations and value judgments, an appropriate human reward is not given immediately but after a sufficient time has passed so that the reward accounts for the independence and dignity of the recipient. To what extent are we merely fooling ourselves? I leave that question for another day, or to others.